Privacy Policy

Privacy Policy

Last updated: March 18, 2026

At Fullout Glam, we're committed to being transparent about how we collect, use, and protect your personal information. This policy explains our practices across our website and all marketing channels.

Information We Collect

When you visit fulloutglam.com, we automatically collect device and browsing data including your IP address, browser type, time zone, pages viewed, products browsed, and how you arrived at our site (search terms, referral links, or ads). When you make a purchase or create an account, we collect your name, email address, phone number, billing and shipping address, and payment information (processed securely — we do not store full card details).

We also collect information you voluntarily provide when signing up for emails or SMS, entering a promotion, or contacting us.

How We Track Your Activity

We use Elevar for server-side tracking, which sends purchase and behavioral data directly from our servers to our advertising and analytics partners. This provides more accurate measurement while reducing reliance on browser-based cookies. We also use cookies, pixels, and similar technologies placed by our partners.

Our active tracking integrations include:

  • Google Analytics & Google Ads — site analytics and ad performance measurement
  • Meta (Facebook/Instagram) — ad targeting, retargeting, and conversion tracking via both browser pixel and Conversions API (CAPI)
  • TikTok — ad performance and audience targeting via pixel and Events API
  • Pinterest — ad performance and audience targeting via tag and Conversions API
  • Klaviyo — email and SMS marketing, behavioral triggers, and purchase history-based flows

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including payment, shipping, and order communications
  • Send transactional emails and SMS messages related to your purchase
  • Send marketing emails and SMS messages if you've opted in (you can unsubscribe at any time)
  • Serve you relevant ads on Google, Meta, TikTok, and Pinterest — including retargeting based on your browsing and purchase behavior
  • Build lookalike audiences to reach new customers similar to you
  • Analyze site performance and improve your shopping experience
  • Detect and prevent fraud or unauthorized transactions

Sharing Your Information

We share data with trusted third-party service providers solely to operate our business and deliver the services described above. These include:

  • Shopify — our ecommerce platform (see Shopify's Privacy Policy)
  • Elevar — server-side data routing and tracking infrastructure
  • Google, Meta, TikTok, Pinterest — advertising and analytics platforms
  • Klaviyo — email and SMS marketing platform
  • Payment processors — for secure transaction handling

We do not sell your personal information to third parties.

Email & SMS Marketing

If you opt into email or SMS marketing, you consent to receiving promotional messages from Fullout Glam. You can unsubscribe from emails at any time via the unsubscribe link in any message. To opt out of SMS, reply STOP to any text message. Standard message and data rates may apply.

Cookies

We use first- and third-party cookies to remember your preferences, keep items in your cart, and enable advertising measurement and retargeting. You can control cookie settings through your browser, though disabling certain cookies may affect site functionality.

Your Rights

Depending on where you live, you may have rights regarding your personal data:

  • California residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of the sale of your data. We do not sell personal information.
  • EU/UK residents (GDPR): You have the right to access, correct, update, or delete your personal information, and to object to or restrict certain processing.
  • All users: You may request access to or deletion of your data at any time by contacting us below.

Data Retention

We retain your personal information for as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, and enforce our agreements. Marketing preferences and behavioral data are retained in line with our advertising partners' standard retention policies.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact Us

Questions about your data or this policy? Reach us at:

Fullout Glam info@fulloutglam.com